Redefining a Brand for
a Global Audience
Industry: Media and PR
Rebranding and digital transformation Initiative
Services
Research
Strategy
Branding
Content Strategy
Brand Storytelling
Responsive Website Design
Website Development
SEO
Employee Engagement
Brand Rollout
Brand Activation
Video Production
Photoshoots Production
Headquartered in Germany, PRIME Research offered media monitoring, campaign measurement, content analysis, reputation sentiment and social media analysis to more than 100 companies around the globe.
PRIME provides the tools, talent and technology to maximize communications investment. The company selected Limor Morgenstern and her team to create an entirely new brand expression with greater emphasis on the company’s global reach.
PRIME Research was acquired by Cision in 2018
Building employee engagement
Expanded company’s brand assets (without increasing the budget) by inspiring and engaging in-house employee, in 11 global locations, to participate in this rebranding effort by contributing their own take of location photoshoots - this resulted in a wealth of authentic, relevant usable assets as well as unprecedented employee unity behind the new brand story.
Showcasing PRIME
Success
Stories
Develop case studies demonstrating the difference PRIME Research made at leading companies and brands around the globe.
Redesign and upgrade the company’s website with a unique bold brand,
insuring that its breadth of services is fully represented, and enhance interactivity and user engagement across multiple devices.
Global Brand
& Website initiative
Bridging the gaps in the brand communications
Creating a website that appeals to international audiences requires strategic planning and understanding the cultural aspects of every location. We scaled the PRIME Research brand and website so that it would effectively communicate to audiences in different countries with different cultures.
Impact
The new brand system, with its distinctive visual style and voice, increased brand equity, considerably improved website traffic, and elicited positive feedback from clients and colleagues; the clearer articulation of services increased the number of inquiries and potential prospects; the new mobile app significantly improved the company’s responsiveness to approaches.
