Rebranding Panepinto Properties
for Global Expansion
Industry: Real Estate
Rebranding Initiative
Services
Research
Strategy
Naming
Branding
Brand Guidelines
Content Strategy
Brand Storytelling
Responsive Website Design
Website Development
SEO
Video Production
Photoshoots Production
Brand Rollout
Brand Applications
Panepinto Properties is a pioneer in creating dynamic, sustainable developments that nurture a connection between people, public spaces and the community.
Their dynamic, luxury developments
have activated urban communities and transformed the skyline along the coast of Jersey City.
That vision of livable luxury, elevated design and exceptional amenities has recently led to their expansion to New York City, and to other upcoming coastal cities in the U.S. and globally.
Leveraging brand legacy & brand equity
Panepinto Properties retained LMD (now Noop) to create a complete strategic rebrand initiative, which included a new brand architecture that aligned the brand structure under Panepinto Development, celebrated their 40-year
history, and showcased their award-winning landmark properties.
The Brand Identity
A complete rebrand with a new logo
system inspired by urban architecture
and a color palette that reflects the
gradation of a city sky.
The rebrand includes a logo system, brand identity and brand guidelines that connect the company’s past and future.
Crafting a structured, interactive yet immersive website
Create a unique, custom WordPress website that congruently represents the new branding of a company with award winning properties, that features innovative interfaces for user
engagement and site exploration.
Results
Panepinto Development required a long overdue redesign of their company website. Through immersive photography and video assets, a robust showcase was created to portray the craftsmanship behind their award-winning projects and the company’s legacy.
Combining strategy and design
Engaging UI/UX elements
Typeface & content strategy
Single property page structure
Original art-directed photoshoots and drone videos came together in an innovative and engaging way to highlight the properties’ distinctive architecture, art, active outdoor living spaces and luxury.
Properties section landing page
