Building the A&R Air Technology Solutions Brand From the Ground Up
Industry: Real Estate, Construction & Manufacturing
Strategy, Brand DNA, and Brand Identity
Services
Brand Core Assessment
Brand Strategy
Brand Positioning
Competitive Landscape
Primary Customer Research
Logo Design
Brand Visual Identity
Brand Guides
Content Strategy & Development
Brand Storytelling
Responsive Website Design
Drupal Website Development
SEO
Implement Brand Training Programs
Brand Rollout and Brand Activation
The Client
For over thirty years of combined experience, A&R Energy has designed, fabricated and
installed HVAC ductwork systems for prominent commercial, industrial, and residential projects.
A&R has worked on high profile HVAC projects in the retail, healthcare, financial and institutional fields in the Tri- State region. They are one of the leading sheet metal fabricator in the Tri-state area. Their outstanding work is sought after for dynamic, high end commercial HVAC fabrication and installations.
Crafting a brand with a distinct DNA
Project
Overview
A&R Energy has an established reputation and a notable client roster. They recognized the need for a comprehensive brand strategy, branding, and Go-To-Market (GTM) planning to enhance they’re digital presence in the tri-state area. The goal was to leverage their existing reputation and client relationships while establishing a strong online presence.
Future Business Goals
Challenges
Absence of a defined brand strategy and online presence.
Need to showcase the company's high profile projects and expertise.
Desire to align their brand with industry advancements.
Strengthen online relationships with vendors and partners.
Expand their reach within the tri-state area.
Transformative Brand Strategy and Go-To-Market Planning:
A Tri-State Area Success Story
1. Strategic Thinking
Conducted a thorough analysis
of the industry landscape and identified key trends and insights.
2. Clear Assessment
Evaluated the company's current brand positioning, strengths, and areas for improvement.
3. Crafting the Brand Identity
Developed a new visual identity
that reflected the brand's personality and resonated with the target audience.
4. Brand DNA & Brand Positioning
Based on competitive research, we crafted the A&R positioning statement. We defined keywords to effectively communicate their expertise.
5. Naming & Tagline
Working with client on brand naming and tagline development.
7. Website Content Writing
We worked with the client’s team to create content engaging content that is aligned with their target customers. Writing short and concise content for the website.
5. Brand Assets
Created impactful brand assets
including custom icons that conveyed the company's values and expertise..
6. Content Strategy
Developed a comprehensive content strategy to showcase the company's meticulous projects, emphasizing craftsmanship and brand legacy.
Looking to refresh your brand ?
Positioning the Brand DNA
A&R Energy Solutions retained Noop to craft their brand and brand identity to position their brand DNA, align the brand with their current business strategy and their future goals for growth.
Noop created the brand DNA to position the A&R brand to represent them as the trusted experts in their sheet metal manufacturing industry that they are.
Brand Identity
The rebrand includes a differentiation strategy, logo system, brand identity and brand guidelines that connect the company’s past and future.
A&R Stationary, A&R-Brand Identity
A&R Brand Slide
A&R Architectural Plans Tube
A&R Metallic Logo
Brand DNA Positioning
Brand Tag Line
Brand Logo System
A&R brand Color Scheme
Logo Type Face
T-shirt concept
A&R billboard
A&R Van Concept - Part of the brand rollout
What they say
“We're delighted with the impact on our visibility and engagement.”
“Working with Noop Innovations on the development of our new brand and Drupal website was a game-change for A&R. It brilliantly captures our expertise in duct manufacturing.”
“Working with Noop Innovations on the development of our new brand and Drupal website was a game-change for A&R.
It brilliantly captures our expertise in duct manufacturing.”
- Alixandra Jerome, Account Manager at A&R AIr Technology Solutions, Inc.
Results
Positive Feedback
Vendors. partners and stakeholders provided positive feedback on the new brand strategy and online presence.
Business Impact
The positive brand reception translated into improved day-to-day business strategies and operations.
Future Planning
The success of the transformation positively influenced the company's future planning and growth strategies.
Digital Reputation
The company created and established its digital reputation in the Tri-state area.
Ongoing Brand Rollout
Noop will continue working with the A&R team to continuously add brand assets and update brand strategy.
Fully Customized Drupal Website
Strategically designed and developed a fully customized Drupel-based website highlighting the company’s expertise.
Creating a Custom Drupal Website Positioning A&R as an Industry leader
Thanks for Watching
See more we hope you will appreciate our project on Behance.
