Startup's Transformation into a Cyber Forensics Success
Industry: Cybersecurity & Forensic Cybersecurity
Strategy, Brand DNA, Brand Identity, Website, UX/UI
Services
Brand Core Assessment
Brand Strategy
Brand Positioning
Logo Design
Brand Visual Identity
Brand Guides
Content Strategy & Development
Brand Storytelling
Branded Video
Animated Infographics
Investor Pitchdecks
Corporate Presentation
Custom Trade Show Booth Design
Responsive Website Design
WP Website Development
SEO
Dashboard UX/UI Design
The Client
WireX Systems was founded in 2010 to deliver cutting-edge security forensics systems for intelligence agencies across the globe.
Since its inception, the company has shifted its focus to security investigations. Today, leading enterprises integrate WireX Systems into their forensics infrastructure to manage the multitude of daily security alerts, expedite incident response, and prevent data theft.
Crafting a brand with a distinct DNA
Project
Objectives
From brand positioning strategy (Brand DNA), to developing brand identity.
We created a clear map of how the brand should articulate the brand messages.
Distinctive Brand DNA
Conducted in-depth research to understand the core values and unique selling points of WireX Systems.
Create Logo and Distinctive
Brand Identity
Develop a logo and brand identity that encapsulates the complexity and layered nature of forensic analysis.
Custom Investment-Ready Website
Successfully launched a new website
that effectively communicates WireX Systems' value proposition, attracting potential clients.
Enhance Application Interface
Improved the usability and functionality and of the application through strategic use of color, typeface, and UI elements.
Multi Agency Collaboration
Work closely with the client and other agencies team to conceptualize and design the investor-friendly website
and maintain it.
Design
Thinking
Color Psychology
The strategic use of colors evokes emotions and shapes perceptions, influencing how the brand is perceived by the audience. For example, blue often conveys trust and reliability, which is crucial in the cybersecurity industry.
Tailored 3D Video Animation
We provided creative direction in development of a highly technical 3D animation video for the website.
A Comprehensive Branding and
Website Transformation for a Cybersecurity Leader
1. Strategic Thinking
Conducted a thorough analysis
of the industry landscape and identified key trends and insights.
2. Clear Assessment
Evaluated the company's current brand positioning, strengths, and areas for improvement.
3. Crafting the Brand Identity
Developed a new visual identity
that reflected the brand's personality and resonated with the target audience.
4. Brand DNA & Brand Positioning
Based on competitive research, we crafted the WireX positioning statement. We defined keywords to effectively communicate their expertise.
5. Brand Consistency
Consistency across all visual elements ensures a unified brand story, building trust and recognition with the audience.
This includes maintaining a cohesive color palette, typography, and imagery across all platforms.
7. Website Content Writing
We worked with the client’s team to create content engaging content that is aligned with their target customers. Writing short and concise content for the website.
5. Brand Assets
Created impactful brand assets
including custom icons that conveyed the company's values and expertise..
6. Content Strategy
Developed a comprehensive content strategy to showcase the company's meticulous projects, emphasizing craftsmanship and brand legacy.
Looking to expand your brand?
Positioning the Brand DNA
WireX retained Noop to build their brand from the ground up, to position their brand DNA, align the brand with their current business strategy and their future goals for growth.
Brand Identity
The rebrand includes a differentiation strategy, logo system, brand identity and brand guidelines that connect the company’s past and future.
What they say
“Noop and LMD has been advising us on brand development since the founding of our company.
They has a great understanding of our product and vision which resulted in our rebranding, culminating in an amazing website that has us all excited. As a startup we are in a continuous process of expanding our brand voice and Limor is a huge help in this journey.
Beyond finding her to be knowledgeable, efficient, creative and highly professional, she is very responsive and easy to work with.
I strongly recommend Noop Innovations”.
Tomer Saban
Co-Founder & CEO
Results
Awards
WireX was voted one of ten startups most likely to become successful by the Israeli Chief scientist office
Business Impact
The positive brand reception translated into improved day-to-day business strategies and operations.
Next Round of Investments
Launch of the WireX brand identity and website resulted in a second round of investments
Digital Reputation
The website and brand are highly regarded by the client and the client’s peers
Ongoing Brand Rollout
Noop will continue working with WireX Systems team to continuously add brand assets and update brand strategy.
Fully Customized WP Website
The website extended the company’s reach to Fortune 500 companies.
