The Impact of
Investigative Synthesis App
Industry: Financial Services
Online Application branding initiative
Services
Research
Strategy
Naming
Branding
Brand Guidelines
Content Strategy
Brand Storytelling
Web Application Strategy
Web Application Design
UI/UX
Experiential Design
Privately owned and headquartered In Chicago, Mesirow Financial is one of the nation’s leading full-service financial advisory service providers.
The company specializes in investment management, securities, investment banking, and insurance services.
While working for a litigation and investigative services client, Mesirow Financial created and developed a unique, web-based technology to manage workflow planning and witness tracking.
Naming Evolution
Research the competitive landscape to generate names - a creative process resulting in the selection of the name Synthesis.
Creative process and design thinking
Crafting a powerful UI language
Researching the competitive landscape led to the selection of the name Synthesis; the identity was created for the new brand within brand guidelines for UI and sales; UI solutions were developed for the web-based portal; a unique icon system was created to help users easily find services.
Desktop view of platform
Folder view of platform
Impact
The new brand identity reinforced the experience, professionalism and agile responsiveness of Mesirow Financial, which led to stronger company cohesion and employee commitment to its brand.
The company’s newly branded web-based portal, Synthesis, became a critical relational database for workflow planning, witness tracking and data analysis; it significantly decreased time and money investments in case management; and the automated process provided clients a greater sense of security.