Strengthening Brand Resilience to Drive Global Growth
Industry: Coaching, Training & Employee Wellbeing
Strategy, Brand DNA, Brand Identity, Infographics, Website
Services
Brand DNA Core Assessment
Brand DNA Strategy
Brand DNA Positioning
Logo Refresh
Brand Visual Identity
Brand Guides
Content Strategy
Brand Storytelling
Responsive Website Design
Website Development
SEO
Infographics
Coaching Visual Tools
Brand Rollout
Ignition Coaching LLC, is New York-based business, with locations in Hong Kong and London, helping executives, teams and organizations increase resilience, interpersonal skills and performance in work and in life.
Organizations contract with Ignition Coaching to provide coaching that leads to increase efficiency and effectiveness through promotion of professional wisdom, interpersonal skills and emotional intelligence.
The result is improved organizational performance.
Leveraging the brand legacy & brand equity
Ignition coaching approached LMD and Noop to refresh the brand and increase the brand alignment with the business initiatives.
Understanding the changing trends and shifts in the business coaching industry from ‘wellness’ to ‘resilience’ required innovative thinking; the 'Ignite' trend was already at the risk of over-saturation, which would prevent Ignite Coaching from distinguishing itself within its field.
We created a new evocative and unique brand systems, that can sustain change with time and increase the brand equity.
Rebranding initiative
The rebranding and website increased
the business digital presence by 75%.
Transformative Impact We have Delivered
Leveraging the Brand Experience
The branded icons, infographic diagram and distinctive visual language around Ignition coaching unique services, prompted Ignition to develop new products that span the brand of coaching tools.
Website and Expanding the Brand Experience
The rebranding and website project increased Ignition coaching visibility in the international landscape, and improved their ability to articulate Ignition offerings to their desired large organizations. Stakeholders.
Positive & Effective Brand
The founder Kully Jewell was selected to develop programs for Tesco and Deloitte teams
The Brand Identity
Ignition realized they needed not only a new website, but to tell the story of their brand and expanded offerings. Our team developed a stack of infographics, icons and branded applications that allowed the brand to discover new channels for marketing.
The branding project included a logo system, brand identity and brand guidelines that connect the company’s past and future.
Crafting a structured, interactive yet immersive website
Create a unique, custom Squarespace website that congruently represents the new branding of a company with coaching approach that features innovative and positive user experience and site exploration.
