Authentic, Effective & Groundbreaking
Evolution of Élan to an award-winning top-tier wellness brand
Industry: Wellness | Fitness | Coaching
Strategy, Brand DNA, Brand Identity, Infographics, Website
Services
Brand DNA Core Assessment
Brand DNA Strategy
Brand DNA Positioning
Logo Refresh
Brand Visual Identity
Brand Guides
Content Strategy
Brand Storytelling
Responsive Website Design
Website Development
SEO
Infographics
Brand Rollout
Brand Applications
Keynote Speaking Presentation
Élan offers high level executive coaching, professional workshops and retreats, empowerment programs for women, keynote speaking, private training and intimate personalized yoga.
Élan Power
The Objectives
The objective was to meaningfully and strategically position the Élan brand within the wellness/coaching industry shift to the digital space in 2022, and unleash Élan founding owner, Jennifer O'Connor as a catalyst and inspirational keynote speaker.
Noop applied the brand DNA
methodology to
expand the brand story, voice,
and identity.
The website reflects an aligned business
approach for future growth.
Brand Strategy, Programs, & Content Development
Diagram Content Strategy-Victoria Lesser.
Diagram Concept & Design- Noop.
Noop innovations collaborated with Elan and the team to create a brand strategy and content development consultant, to develop the new website content for Élan’s groundbreaking Power Plan.
The plan was developed to meet the unique needs of leaders of the most successful businesses in the world to help them achieve their full potential.
The experience of working with Olympians, Pro Athletes and high-level executives provided the foundation for the Élan Power Plan™ methodology.
Building Brand DNA: Crafting Strategy, Legacy, and Equity for Lasting Impact
Founded in 2010 by respected wellness powerhouse O’Connor, Élan Power (originally Elan Elite) consists of cognitive, emotional, and physical exercises combining movement and mindset coaching for sustainable change.
Icon System
Élan Power Plan™- Building the Brand Methodology
Élan Power Plan™
Concept & Design: Noop
The plan is curated to shift stressed and unmotivated executives and teams to powerful leaders operating at the top of their game.
Using methods such as diagrams and imagery to reflect the Power Plan impact
Noop developed a sophisticated Brand DNA visual system that distinctly communicates and highlights the business services, ensuring clear brand recognition and alignment with core values.
The Brand DNA & Brand Identity
Develop the brand Identity and a full visual
system reflecting the new brand positioning.
Élan Professional
Élan Private
Élan Yoga
Élan Keynote
A refined logo with a completely new Identity system inspired by colors and Nature Scapes and in workshops and keynote events.
Creating unique Icon and color-coding system for the services, helps targeted users to easily identify what they are looking for.
Page Structure & User Engagement
Leveraging gaps in the industry
Find Yourself Again... Then Fly.
Identifying the competitive landscape and pinpointing target audiences to increase and expand user engagement with the brand.
Identify the white space and work with Elan to articulate the program’s niche and identify growth potential and future opportunities in the wellness industry.
We use tailored methods and creative magic to develop a bespoke visual system that captivates and engages users.
