NYC Real Estate Photography
Progressed Into a Powerhouse
Industry: Real estate | Interior Design Photography
Rebrand, Website & New Services
Services
Brand Strategy
Branding
Design
Content Strategy
Brand Storytelling
Responsive Website Design
Website Development
SEO
Training
Brand Rollout
Brand Applications
GreeneHouse NYC, a local real estate photography studio, engaged Noop to bring their rebrand vision to life and spearhead their digital transformation.
The objective was to meaningfully expand the company’s digital reach by building up the brand and reconstruct the website in line with plans for growth.
Working with Melanie Greene, a charismatic entrepreneur, to actualize and implement her vision for her business.
Building the real-estate photography brand strategy, legacy & equity
GreeneHouse NYC, a locally based real-estate photography studio, hired noop to realize their re-brand vision. The objective was to meaningfully expand the company’s digital reach by building up the brand and reconstructing the website in line with plans for growth.
Real Estate Photography Studio Brand DNA
The real estate photography studio underwent a comprehensive rebrand, encompassing a new logosystem, brand identity, brand guidelines, and digital marketing strategy. Inspired by the colors and textures found in the properties they photograph, the rebrand exudes a fresh and visually captivating aesthetic that resonates with their clientele.
Seizing Untapped Opportunities to Drive Business Growth Through Innovative Service Offerings
Noop's collaboration with the client team strategically cultivated a new revenue stream and services development, focusing on the potential of a 3D virtual staging video service within the real estate and remodeling sectors.
The Meteoric Rise of 3D Virtual Video Tours
During the pivotal years of 2020-2022, 3D virtual video tours rapidly ascended as the preeminent solution for remote home viewings, solidifying their position as one of the primary services offered by Greenehouse NYC.
Pioneering Virtual Staging Services
We recognized the untapped potential of 3D virtual staging videos early on, when this service was just emerging. By consulting clients on transforming their offerings into digital services, we enabled them to provide cutting-edge virtual staging services and immersive virtual staging videos.
Reaching the Ideal Customer Base
Our services resonated with real estate agents, home builders, and interior designers seeking innovative ways to photograph, videograph, and virtually showcase properties' potential. By offering time-saving solutions, cost reductions, and an enhanced buyer/client experience, we effectively drove adoption of our cutting-edge offerings, positioning these as key selling points.
Results
Judging by web traffic and feedback, web traffic increased by 150%; strategic planning led to the identification of three new revenue streams and services were expanded to the remodeling and interior design fields, and directly to architects; support was extended to local professionals to improve their case studies and presence in the digital space.
In addition, high-end stationary, digital presence was expanded on social media channels, and a new blog was created that featured case studies, shareable to various social media channels.
The brand story was strategically expanded for every touchpoint.
