The Powerful Storyteller Progressed
Into a NYC Powerhouse
Industry: Real estate | Interior Design Photography
Rebranding Initiative
Services
Brand Strategy
Branding
Design
Content Strategy
Brand Storytelling
Responsive Website Design
Website Development
SEO
Training
Brand Rollout
Brand Applications
GreeneHouse NYC, a locally based real-estate photography studio, hired LMD to realize
their re-brand vision and digital transformation.
The objective was to meaningfully expand the company’s digital reach by building up the brand and reconstruct the website in line with plans for growth.
Working with Melanie Greene, a charismatic entrepreneur, to actualize and implement her vision for her business.
Building the brand strategy, legacy & equity
GreeneHouse NYC, a locally based real-estate photography studio, hired LMD to realize their re-brand vision. The objective was to meaningfully expand the company’s digital reach by building up the brand and reconstructing the website in line with plans for growth.
The logo
A complete rebrand with a new logo
system inspired by colors and
textures in the photographed properties.
Build a logo system that clearly identified the business divisions - virtual staging, commercial, and hospitality. Color coding the services helped clients easily identify the brand services.
Develop the brand Identity and a full visual system reflecting the new brand positioning.
Leveraging gaps in the industry
Identifying the competitive landscape and pinpointing target audiences to increase and expand user engagement with the brand.
Identify white space in virtual staging services to identify growth potential; strategize potential growth opportunities in the real-estate and remodeling industry.
Impact
Judging by web traffic and feedback, web traffic increased by 150%; strategic planning led to the identification of three new revenue streams and services were expanded to the remodeling and interior design fields, and directly to architects; support was extended to local professionals to improve their case studies and presence in the digital space.
In addition, high-end business cards were designed, digital presence was expanded
on social media channels, and a new blog was created that featured case studies, shareable to various social media channels.
The brand story was strategically expanded for every touchpoint.
