Transforming Frustration into Fluid User Experiences
Transforming Products and Services into Seamless, Meaningful Experiences
The significance of intuitive Human-Centered-Design in products and services.
I want to live in a world where apps and websites are easy for my 85-year-old mom to use. A world where she can navigate, shop, and interact without needing our help.
We need to rethink how we design websites and apps to create seamless experiences that minimize user frustration.
As a veteran in the UX/UI field with a strong foundation in strategic thinking, I have had the privilege of collaborating with both local and international companies, as well as startups, on their journeys to craft tailored digital products.
Through my experience, I have observed a common challenge!
Many contemporary products lack a human-centered approach in their design. Often, engineers and designers make assumptions about user behavior without fully considering the diverse ways people interact with technology. This oversight can lead to increased frustration among users as they struggle to navigate products that don’t align with their needs and expectations.
I want a world where my mom can buy a book with the app without my help and going crazy because it doesn’t function well. Just because she is older she needs to struggle with day-to -day services that are not designed for all.
I want her to feel empowered to use her amazing mind to do everything online as we do.
In our digital world we have to consider that we all feel frustrated when the application is not well-designed and doesn’t consider our needs and have no actual support.
It is imperative that designer come together to bring back empathy and understanding to the design process, we can bridge this gap and reduce user frustration and friction and improve traction in use.
Concluding thoughts
The fact that 88% of online consumers are unlikely to return after a poor experience highlights the critical need for exceptional user experience (UX). To cultivate customer loyalty, we must prioritize intuitive design across our platforms.
This requires skilled Customer Experience (CX) designers who can create products and services accessible to users of all ages and technological backgrounds. In focusing on diverse user needs, we can enhance engagement, foster repeat visits, and ultimately drive business success in a competitive landscape.
As always, I would be happy to hear what you think. If you have or need looking to improve your digital products and services. Feel free to schedule a complimentary intro meeting.
Check out this article, I found it insightful: UX and CX Merge: The Shift from Products to Journeys.
Looking to reduce your
consumers’ frustration level?
Schedule a complimentary intro with Limor
Limor Morgenstern
Author
Limor Morgenstern - | UX/UI Expert | Strategic Advisor | Ecommerce Websites | Membership Websites | SaaS apps | Speaker
Limor Morgenstern is a UX/UI Expert and Strategic & Futuristic Whisperer at Noop Innovations and LMD Designs. She specializes in crafting impactful user experiences for both B2B and B2C businesses and startups, focusing on developing effective websites and SaaS applications. Recently, she collaborated with an AI-based startup to enhance their dashboard, significantly improving user engagement and reducing frustration in a short timeframe. See more
Jonathan Morgenstern
Editor
Jonathan Morgenstern- Editor | Strategic Planning | Human Behavior | Organizational DNA
Jonathan has leveraged his insightful understanding of human behavior and interpersonal relationships to understand organizational thinking, structure and process, as well as how the market responds to human needs and desires. Jonathan’s integrative thinking and advanced communication capacity also manifest as efficient and effective content writing. See more
